Learn how much we don't know

This museum inspires way more questions than it answers. ​

For an institute of knowledge, admitting your wisdom is not absolute in order to inspire curiosity feels like an admirable mission.

Experiential 

As you get older, it's easy for your sense of wonder to dull. We want to reignite the inquisitive instincts in adults across London. 

The NHM launches the Riddle Trail: a series of natural history moments IRL intended to be stumbled upon. 

Instead of offering an explanation of what the moment is, on a plaque near the reproduction will be a riddle. Further inspiring the pursuit of knowledge, and driving people to the NHM.