VIce x Snap
BRIEF: Develop a creative concept using AR on Snapchat where Vice can complement its Climate Change editorial and have a real impact on the issue
Every gram of cocaine sniffed in the UK has destroyed 4m squared of Amazonian Rainforest
Mainstream media refuses to acknowledge the illegal habits of its population, so nobody knows about the damage caused by the production of prohibited substances.
To convey to cocaine users the size of the damage they're causing, we need to hack a media that every drug user gets their hands on: baggies and bindles.
Using the power of AR, the tiny bindles and baggies cocaine users pass between one another will activate 4m squared of virtual rainforest right in front of them.