VIce x Snap

Prohibition Pollution

BRIEF:  Develop a creative concept using ​AR on Snapchat​ where Vice can complement its Climate Change editorial and have a real impact on the issue


Every gram of cocaine sniffed in the UK has destroyed 4m squared of Amazonian Rainforest

Mainstream media refuses to acknowledge the illegal habits of its population, so nobody knows about the damage caused by the production of prohibited substances.

To convey to cocaine users the size of the damage they're causing, we need to hack a media that every drug user gets their hands on: baggies and bindles. 

Using the power of AR, the tiny bindles and baggies cocaine users pass between one another will activate 4m squared of virtual rainforest right in front of them.