Every gram of cocaine sniffed in the UK destroys 4m2 of Rainforest across Latin America
Yet mainstream media still refuses to talk about the pollution caused by illegal habits. As if speaking about people doing drugs would be admitting immorality themselves. The problem is, people who love white powdery nights out, don't know that they're destroying the white powdery beaches they try to conserve.
This is causing a little something I like to call Prohibition Pollution.
STEP 1: The Drop
Since we can't get airtime through mainstream media, we'll reach people using a media we know only our target audience would recognise and pick up: the humble coke bindle.
We'll drop them in places where a love of drugs and and a love of the environment collide. Hotspots like climate march after parties and vegan raves.
STEP 2: The Invitation
We can't just Nancy Reagan them into submission. 35 years later, it's clear "Just say no" just doesn't work.
And since people are way more lazy than they are woke* we have to make sure we offer then an alternative inside that bindle that's not just convenient, but desirable too: an invite to the craft cocaine blowery.