People often think that commodifying nature is the most deplorable form of capitalism. But if no one is playing for it, how can it flourish?
On World Environment day, we will sets up stalls at the entrances to Woodland Trust conservation areas and begins charging for "natural services."
No longer will the breeze in trees be free of charge, you'll have to wear one our windbreakers to protect against receiving that luxury.
Want to wander around listening to birdsong? That'll be £5 or a pair of noise cancelling headphones!
The more harsh we are about collecting donations now, the longer we'll be able to keep the wildlife and environment we love free for everyone.